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bio-photos-rudy-sm

Logistics: The Integration of Marketing and Sales in the Distributed Agriculture Model

3:30 - 5:00 p.m.
Nate Rudy / Director of Economic and Community Development, City of Gardiner, Maine  

Distributed CEA agriculture not only changes how and where fresh produce crops can be grown, it will also be disruptive to existing market logistics – that is, getting the crop to market. CEA operations need to be cognizant of both B2B and B2C marketing and sales.  The retailers need to understand the “value” that local/regional CEA grown crops can bring in terms of high quality, food safety, and reducing shrink. Consumers want a “brand” in fresh produce that has the taste and nutritional value, as well as a consistency of always being available where they shop. All of these factors have revenue implications for the grower, the marketer, the retailer, and the consumer.

Panel Moderator: Nate Rudy, Executive Director, Waterville Creates!
and AGROWN Board Member

Panelists

Ron Pelger, President and CEO, RonProCon

Anthony Totta, Consultant, FreshXperts; Founder, CEO and Produce Consultant, Grow My Profits LLC


Getting Around

  • Top Five Reasons Students Should Attend the AgTech Investing Conference October 21-23, in Wooster, OH
  • Top Five Reasons Serious Investors Should Attend the AgTech Investing Conference October 21-23, in Wooster, OH
  • Hotel and Travel
  • Conference Venue
  • Wooster, OH

RSS Food Tank

  • Remembering Wayne Roberts: Advocate for Sustainable Food Systems
  • A New Panel Series from Food Tank, IFAD, and the Global Alliance for the Future of Food
  • Series Celebrates Indigenous Women Chefs
  • A Chef is Reviving the Ozarks Through Food
  • Remembering Dr. Martin Luther King’s Call to End Hunger
  • How AgrAbility is Creating Opportunities for Farmers Living with Disabilities
  • Food Empowerment Project Employs Education to Help Consumers Make Ethical Food Choices
  • Dietary Guidelines for Americans: There Are No Healthy People on an Unhealthy Planet
  • 24 Books About Food Recommended by Food Tank this Winter
  • Mutual Aid: Chicago’s Love Fridge Fights Food Apartheid
@ 2015 AGROWN - Clean, Sustainable, Agriculture